How to Build a Strong Pottery Brand with Photography

As a small-batch potter, it’s important to showcase the unique identity of your work to stand out. Here are 4 steps to help you use photography to build your brand online.

1. Create a Consistent Visual Style: Develop a consistent style for your photos, including lighting, background, and angles. This helps in creating a cohesive and recognizable brand image.
2. Showcase Unique Features: Use close-up shots to showcase the intricate details, textures, and unique features of your pottery pieces. This helps convey the quality and uniqueness of your products
3. Lifestyle and Contextual Images: Photograph your pottery in use or in beautifully styled settings to help customers envision how they can incorporate your pieces into their own lives. This adds emotional appeal and context to your products.
4. Minimalist Background and Setting: Use backgrounds and props in complementary or neutral colors to make your pottery stand out. Avoid overly busy or distracting backgrounds that can take attention away from your products.